What is WCS?

Developing the "worst case scenario" principle came about while Dan and I were starting an events management business together. We were involved in negotiations with several groups of difficult people with differing interests, and gradually started to work out what the worst possible outcome for each individual meeting beforehand. Generally, this highly-strategic in-depth meeting preparation occured on the train, stuck into a gin and tonic.

The idea was that by planning for the WCS, if it happens you are prepared, and if it doesn't happen, pretty much any meeting outcome is a bonus. So the principle fulfils a lot of our key strategy requirements: simple, effective, and better at giving you pre-meeting confidence than a gin and tonic. Your boss would also probably prefer it.